Background

An initiative of Pilcrow Communications, Kids Culinaire is India’s first and only fun food festival for children. The idea was born out of a need felt by the founders of Pilcrow, Ratika van Noord Bhatnagar and Rohini Mathur, to revive the days when malls, mobile games, internet devices didn’t exist and families enjoyed quality time together, picnics and the outdoors.

Objective

The festival has been planned keeping parents, caregivers and little ones in mind and is full of fun workshops, interesting information, exciting activities and cool contests. We do not say “don’t eat chocolate”, instead we focus on balance and get children to interact with food in a fun way so they are able to make healthier choices.

Through this festival, we also hope to raise awareness about some relevant concerns around food today such as lifestyle diseases, proper hygiene, waste segregation, etc.

Execution

The focus is on experiential learning and includes activities such as an interactive display of the Food groups, where children can milk a cow in the Dairy section, grind some wheat in the Grains section or dig for underground veggies in the Vegetable section.

Children learn about the food cycle through sowing a seed, checking the harvest to see how different vegetables grow, picking potatoes to prepare French fries and then using the peels to learn about segregation and composting./p>

At the Demo area, celebrity chefs show parents a few tricks to camouflage healthy into tasty while children take part in age appropriate cooking contests. /p>

Meal-time stories, table etiquette games, painting the colours on your plate and hygiene snakes and ladders are just some of the many fun things to do at the festival.