Pilcrow Communications is a socially and environmentally conscious events and experiential marketing company. We design ethical and responsible experiences that have a positive impact on mind space and a low impact on ground space.
The Name
Pilcrow is the name for the symbol (¶). You’ve seen it at the top of your word document but may not have paid attention to it; till now. It represents an end to one line of thought and the beginning of another, every time you start a new paragraph.
The Meaning
The impact of marketing communication is much like this hidden character. You see all the finery, the beautiful words that make up the story, but we want to leave behind a positive imprint that cannot be seen, only felt. We want the experience to inspire you to start a new line of thought. An experience that creates positive mind space and keeps people coming back for more.
The Logo
The dynamism and passion of the colour red blends together with the stability and steadfastness of blue to give birth to Purple, the colour of purpose. This is the colour we have chosen for our logo, not only for its embodiment of purpose, but for its symbolism of magic and mystery that we feel makes life so exciting.
The Purpose
Pilcrow Communications strives to add a new, fresh and interesting perspective to your marketing and communication needs. We are inspired by the amazing possibilities that exist today in doing sustainable events. Positive mind space is one thing, but we try to also nurture a positive environment around our work so that both people and planet love us back.
Sustainability
We adhere to industry best practice and ISO 20121
Know more about our sustainability policy here
Get to know the team
Ratika Bhatnagar
Ratika’s love for organising events began in grade 10 when she choreographed and coordinated a charity concert to raise money for the surgery of an underprivileged child. But she didn’t quite discover the passion till years later, in 2006, as she stood watching the cheering crowd at a concert she helped organise while working with the event management agency T.I.C.
In 2011, Ratika left her position as Head National
Business Development for the events division of DDB Mudra and started Pilcrow Communications together with Rohini Mathur.
We always try to be good human beings, but parenthood brings on an added sense of responsibility. Driven by the urge to leave behind a better planet for our future generations, Ratika took a sabbatical from work in 2019 to write a book for children on waste segregation. She also used this time to take courses on Waste Management and Sustainable Event Management, and is very excited about the new avatar of Pilcrow, which she hopes will redefine the future of events in India.
Rohini Mathur
Stage, sound & lights have fascinated Rohini since her college years when she was a professional dancer. She gave up one calling to make a career of the other and joined the events and activations division of Ogilvy & Mather in 2005. Her unflappable nature has seen her and the team through all sizes, shapes and styles of events, activations and promotions.
Whether it’s organizing a meet for the London School of Economics with President APJ Abdul Kalam and
Prime Minister Manmohan Singh or running 5 successful seasons of a consumer led event property for 7Up, Rohini makes it look easy.
Rohini’s attention to detail and perfectionism ensures that projects are handled meticulously, while her fun attitude and sparkling smile makes her lots of new friends every day.
Karan Basantani
One of the very few people in India who can boast about having done an integrated production course from Oxford University U.K., Karan is also the only Indian to have earned one of the coveted spots in the “12 for 2012 International Scholarship Programme”, which included special event tickets to the London Olympic games to witness, and be a part of, the Olympic Event Management team in action.
With more than 16 years of experience in the field of
event execution and delivery, Karan is a thorough professional and an expert when it comes to knowledge of production. He inspires confidence and ensures that delivery of the dream, from concept to reality, always exceeds client expectations.
Nikita Gupta
A student of mass communication, Nikita always wanted to be a journalist and contribute to society. Before setting out on this career path, she got a job as an intern in the event industry with Thot Media. During this internship she discovered her passion for events and experiential marketing and decided to pursue that instead. Over the next 8 years she honed her skills and knowledge in event planning, production and execution with agencies such as George P Johnson, Seventy Seven Entertainment and Wizcraft.
As part of Pilcrow Communications, she is happy that she can marry her vocation with her dream of contributing towards making the world a better place to live.
Minakshi Pandey
After a decade of experience, working with the Taj Group of Hotels, Minakshi moved to an isolated jungle spot, in the year 2000, to start Camp Forktail Creek, an award winning jungle camp around the periphery of Corbett Tiger Reserve, Uttarakhand. After 12 years of successful operations, Minakshi decided to close the camp, to address an issue that was becoming increasingly difficult to ignore – the growing waste of India!
With help from Waste Warriors Society, a non-profit organisation already working to provide sustainable Solid Waste Management solutions in Dharamsala & Dehradun, Minakshi formed the Corbett chapter in 2013. She has since been providing honorary assistance to help this project grow so that Corbett and other tourism-heavy, wilderness spotsacross India, can have a system to manage waste and preserve their beauty, especially when hosting events.
Siddharth Singh
It was under the mentorship of the acclaimed filmmaker Ramesh Sharma at the Moving Picture Company, that Sid discovered his destiny. In over 7 years of hardcore television production that ensued, Sid went on to Direct & Produce his own programing ranging from Reality Shows for MTV to inspiring documentaries for the National Geographic Channel, working with leading production houses such as Miditech & Network 18.
Sid then associated with Leapfrog, brainchild of renowned actress Nandita Das, to share real and poignant stories from across the real world focused on ‘Working With & For Civil Society.’ Here he worked on a wide range of films, both in the long & short format (PSAs) with UNICEF, Bachpan Bachao Aandolan, DFID, Action Aid (India & Pakistan), OXFAM & various other grass root level NGOsacross rural India. Over the next 10 years, Sid expanded his horizon with some of the country’s leading Creative Agencies and Event Management Agencies to work on Corporate films.
Today, Sid’s attention is focused on Sustainable Productions and the techniques of Green Film Making as he strives to adapt the mantra of carbon neutral productions.
Danny Bhole
Our travel expert Danny is a gypsy at heart. His sense of adventure and wanderlust has taken him across the length and breadth of India, and to the far reaches of the globe. Whether it’s planning transport or hotels, he always helps clients to make choices that are good for the budget, good for the participants and good for the planet. His funny, friendly nature and positive, problem-solving attitude ensures that clients who come in, always leave as friends.
Aparna Gupta
Aparna loves the level of personalisation, thoughtful detailing and emotions that are invested into the creation of social events, be it a birthday, baby shower, anniversary, special dinner at home or a grand wedding.
With 17 years of experience in the event industry, Aparna started her career in corporate events working with an event agency T.I.C., moving to HT Media and then DDB Mudra Communications.
She was hooked to social events and weddings when she took a break in 2011 for some freelance projects.
She focuses on social sustainability, encourages working with local craftsmen and strives to achieve zero wastage. Her objective is keeping it pocket friendly without compromising on quality. Aparna’s amazing aesthetics, candid conversations to help with making the right choices, and amount of heart and soul she puts into these memorable occasions, makes her become part of the family she works with.